06.02.2024 - 22.02.2024 / Week 1 - Week 3
Liang Lina / 0347076 / Bachelor of Design(Honours) in Creative Meida
Design Principls
Exploration
INSTRUCTIONS
<iframe
src="https://drive.google.com/file/d/1YWjP1h9TesdI188-baW5f5vgIfEVJPMb/preview"
width="640" height="480" allow="autoplay"></iframe>
Reflection
Gestalt theory
Theories about how people perceive the world around them are known as
GESRAIL THEORY.These principles focus on simplifying complex scenes and
perceiving shapes as a single unified form.
PRINCIPKE OF SIMILARITY: The eye tends to perceive similar elements in a design as complete picture shapes/groups, even though the elements are separate, the brain connects them.
Fig 2.1 Principke of Similarity（15.02.2024-Week 2）(1) Pinterest
PRINCIPLE OF CONTINUATION: The human eye follows the lines and curves of a design preferring to see continuity of visual elements.
PRINCIPLE OF CLOSURE: When people perceive visual elements as incomplete, they will form complete shapes by filling in missing information; the eye prefers to see complete shapes.
Fig 2.3 Principke of Closure（15.02.2024-Week 2）(1) Pinterest
PRINCIPLE OF PROXIMITY: The process of ensuring that related design elements are placed together in such a way that unrelated items are spaced apart, closely approximated, identifying that the items are interconnected or related, and become a visual unit that helps to organize or provide structure to the layout.
Fig 2.4 Principke of Proximity（15.02.2024-Week 2）Law of Proximity (Gestalt Principle): Examples & Definition
(2024) (helpfulprofessor.com)
PRINCIPLE OF FIGURE/GROUND: An object instinctively perceived as foreground or background, either standing out in front or receding to the background.
LAW OF SYMMETRY & ORDER: Elements that are symmetrical to each other are often perceived as a
unified group, similar to UNIFIED GROUP. Objects that are symmetrical to
each other are more likely to be grouped together than objects that are
asymmetrical to each other.
Fig 2.6
Law of Symmetry&Order（15.02.2024-Week 2）(1) Pinterest
Contrast
I think contrast is to highlight the subject we think is the most
important to form a harmonious picture, we can use contrast to make the
picture interesting and vivid, emphasize the key information and
expression of the whole picture. We can use the OPEN COLORS, VALUE LIGHT /
DARK, DIRECTION HORIZONTAL / VERTICAL, etc. to enhance the contrast, so
that the artwork can attract other people's attention at the first
time.
Applications include but are not limited to: movies, posters, interior
design and architecture.
Fig 2.7
Contrast（15.02.2024-Week 2）(1) Pinterest
Emphasis
Emphasis is the work used to create dominance and focus in your work,
and you can use a variety of elements, such as colors and shapes, to
create an effect that flanks the dominance.
Fig 2.8 Emphasis（15.02.2024-Week 2）(1) Pinterest
Balance
Balance refers to the distribution of visual centers in a design work;
it is the visual balance of these elements that makes the whole picture
appear balanced. Balance can be symmetrical or asymmetrical.
SYMMETRICAL BALANCE: Equal "weight" on both sides of the center pivot point; Equal
arrangement of elements on both sides of the central axis
(horizontal/vertical) to form a symmetrical balance; Equal arrangement
of elements around the center point to achieve radial balance;
Approximate symmetry refers to the arrangement of equal, but not
identical, forms around the pivot line.
ASYMMETRICAL BALANCE: The composition is unevenly weighted; one side of the composition may
contain an important element, while the other side has several or minor
elements; the composition is more dynamic and interesting, and the
expression is more modern; the asymmetrical balance is intended to
provide more visual variation and visual centers, but may be more
difficult to implement due to the excessive number of elements and the
complexity of the relationship.
Fig 2.10 ASymmetrical Balance（15.02.2024-Week 2）(1) Pinterest
THE GOLDEN RATIO: The Golden Ratio is a numerical concept and a number of infinite
extensions; the Golden Ratio is regarded as a representation of
perfection and has been used as a guide for the visual balance of
architecture and painting, bringing about a harmonious equilibrium and
structure, as well as increasing the attractiveness of the work.
RULE OF THIRDS: This is a compositional guideline that can make a work more dynamic;
divide an image into three equal parts, either horizontally or
vertically, and then place the subject of the picture at the
intersection of the dividing lines.
Fig 2.12 Rule of Thirds（15.02.2024-Week 2）(1) Pinterest
Repetition
The repetition of elements in the design work creates rhythm and cadence, and variety is essential to keep the rhythm exciting and active and to avoid monotony, with patterns enriching the surface with interest and adding visual stimulation.
Movement
Designed to guide the eye into, around, through, etc. in a way that
composes a path that is observable to the eye, motion/movement in a
visual image is when objects in a visual image seem to move; motion in a
visual image comes from the variety of shapes, forms, lines, and curves
that are used.
Fig 2.14 Movement（15.02.2024-Week 2)(1) Pinterest
Harmony refers to the selection of elements that share the following
common characteristics; without the slightest variation, harmony becomes
monotonous; Harmony refers to the fact that all the elements can be
blended together, e.g. in line with the same theme, aesthetic style and
mood.
Fig 2.15 Harmony（15.02.2024-Week 2)(1) Pinterest
Unity refers to the repetitive use of specific elements, such as colors, shapes, materials, etc., throughout the design to make the whole work one; when these elements are combined in a balanced way, a sense of unity is created, which results in a theme; "unity" and "harmony" are very similar. Unity" and "Harmony" are very similar, but not the same in the design process.
Fig 2.16 Unity（15.02.2024-Week 2)(1) Pinterest
Symbol
Symbols can also be used to represent within, shapes, objects, or other things, and in design, symbols can even provide or convey information equivalent to one or more sentences of text, or even an entire story.
Symbols can also be used to represent within, shapes, objects, or other things, and in design, symbols can even provide or convey information equivalent to one or more sentences of text, or even an entire story.
PICTORIAL SYMBOLS: Image-related Sketches
Fig 2.17 Pictoriall Symbols（15.02.2024-Week 2)(1) Pinterest
Fig 2.17 Abstract Symbols（15.02.2024-Week 2)(1) Pinterest
Fig 2.18 Arbitrary Symbols（15.02.2024-Week 2)(1) Pinterest
Word and Image
Imagery is an important part of design work, and it is important to use
the right kind of imagery to resonate with a concept or brand. It is
important to choose the right and relevant images for the design. The
text that goes with the image also needs to be appropriate and correct,
which will deepen the meaning of the design. The right fonts and font
strategy will give the design a visually rich and balanced look.
United Nation's Sustainable Development Goals（UNSDG）
Fig 3.1 UNSDG（22.02.2024-Week 3）17个进球 |可持续发展 (un.org)
Adopted in 2015, the UNSDG provides a common purpose for peace and
prosperity for humanity and the planet now and in the future, centered
on the 17 Sustainable Development Goals (SDGs), which are an urgent call
to action for all countries in a global partnership.This includes major
limb themes such as poverty, pollution, equality, ecology and climate
change.
Option: 14 LIFE BELOW WATER
Fig 3.2 Climate Action（22.02.2024-Week 3）Goal 14 | Department of Economic and Social Affairs (un.org)
Art/Design Work
I searched the website PINTEREST for some poster artworks related to my chosen theme, but unfortunately I didn't find much information about the author, a series of content related to the year of the artwork. I chose a total of four designs and I finally chose the one that best fits my theme to analyse.
Fig 4.1 Poster 1 and 2（22.02.2024-Week 3）(1) Pinterest (1) Pinterest
Fig 4.2 Poster 1 and 2（22.02.2024-Week 3）Red Dot Design Award: Encroach on Culture (red-dot.org) (1) Pinterest
Fianl Poster
Fig 4.3 Final Poster（22.02.2024-Week 3）
Title of work：Encroach on Culture
author：Yu-Ci Ye
vintages：2019
Observe：
I finally chose the third one as my final poster, the author says:
Zooming in on Japan's whaling culture, these works take a stand for
whale conservation. The posters associate the image of a living
whale with specialties like sake, sushi and oden. The posters
associate the image of a living whale with specialties like sake,
sushi and oden. While the proportions in the pictures imply that the
marine mammal is at the mercy of man, the truncated shapes of eating
utensils are not. While the proportions in the pictures imply that
the marine mammal is at the mercy of man, the truncated shapes of
eating utensils invite viewers to fill the space outside the posters
with their imagination. A red circle on white background,
reminiscent of the Japanese flag, is a perfect example. A red circle
on white background, reminiscent of the Japanese flag, establishes a
link between blood and the whaling nation Japan, aiming to
fundamentally question this type of consumption. consumption.
But to me, it's not just about the culture of whaling, and it's not
just about taking a stand to protect whales. It also represents a
kind of excessive harm that people do to the creatures of the sea,
where marine mammals are constantly being caught and put on the
dinner table, suggesting that the destruction of the marine ecology
is closely related to the whole ocean. Therefore, I think this work
is also in line with the 14th item of my choice, LIFE BELOW WATER,
we should be good to the ocean, protect the marine environment,
instead of doing excessive harm to the ocean, which reminds me of
the endangered marine life, but people still risk to catch them and
make them into all kinds of objects or food.
Design princioles：
Contrast
Emphasis
Movement
FEEDBACK
Week1: Dr. YIP talked to us online about our tasks for this
short term in 2024, explaining in detail what we need to do for task1,
task2 and Final task respectively. task 1 needs to look at Dr. YIP's
courses and PDFs online, which we will learn from, and then complete
our blog.
Week2: This week Dr. Zhong continued to explain to us what we
should do in task 1, and told us what we need to write in our blog,
every point was told to us, we need to write design principles about
our own understanding, analysis, and bring pictures, and then choose a
topic to analyse in UNSDG. In the one-on-one, the teacher checked our
blogs in detail and told me what I was missing and what I should fill
in.
Week3: This week we showed our blogs to the teacher in
one-on-one and he told me that I should find links to the images I
found and put them in our blogs and that I chose the images and I
explained them, but that the explanation should be explaining the
relationship between the posters I chose and my theme, not analysing
the specific design elements in my posters, which was the task for
task2.
At the same time the teacher told us that we should explain the design
principles inside the poster in task2, and in task3 we should find the
works of the same author, similar or from the same series.
Self-reflection
The first week was online and the teacher explained the whole course to us
in detail, in the second week the teacher checked our blogs about task1,
in the third week the blogs were checked again and we were told about
task2, I think I was too slow every time I went up to the teacher one to
one, this would lead to a lot of wasted time on my part by not having a
way to check it again for the teacher after I had finished revising it. I
will try to correct this problem in task2.
Sources of inspiration
Based on the video and documentation provided by Dr. Yip, I went over some
of the foundations of design principles. And I chose the images from
PINTEREST at the beginning, but because the website was so complicated
inside, I had a hard time to get a series of works from the same author
from it, and then I hit my attention to Little Red Book, but it was also
confusing, many of them carrying the works, and I couldn't find the real
authors, which didn't meet the requirements of task1. Then it occurred to
me that I could look at some design competitions and then select some
works from them, and I could also know the real author; and get
information about the work, the reason for creating it, the background
etc.
Comments
Post a Comment