Process
During the first week, we reviewed the content of Major Project 1. Below
are the details of Task 3 for Major Project 1 and the printed product
packaging.
For the YUNRUO brand in the major project 1, the main focus I proposed
was a sleep aid fragrance that can alleviate anxiety and soothe
emotions.
In Major Project 2, after Wang SHENGXIAO joined our team, she provided
us with suggestions regarding our packaging, products, etc. It seemed
that each style was different and not uniform. Issues were found with
the font size, style, etc.
So after presenting the works of major project 1 in the first week, we
obtained Ms. V's approval. We kept the original brand information, but the
design aspects basically needed to be redone.
Next, based on the work previously completed by the senior students as
demonstrated by Ms. NORANIS during the lecture, all members of our team
jointly formulated the design list. (Image source: SHENGXIAO)
Initially, I was more in favor of the SHENGXIAO plan to establish a
perfume brand, only intending to produce a set of perfume kits in
different sizes and scents, as well as a set of fragrance candles and
essential oils. I thought this would save time. We had to complete
everything by the sixth week of this semester. However, there was one
week left before the Chinese New Year, and we had a holiday. Our time
was extremely tight.
However, CHENYI proposed expanding the product line. We added soap,
scented potato chips, body wash, and hand cream to the list. But
considering the economic and time costs, SHENGXIAO removed the hand
cream.
Week 2, after clearly defining each person's tasks, CHENYI designed a
version of the materials and received approval. So I began to purchase
some samples from TAOBAO, such as perfume bottles and essential oil
bottles, etc. To better showcase the products, we purchased five sizes of
perfume bottles.
Then I started working on packaging design. Yes, I still handle the
packaging design this semester, and I'm being more cautious now because I
know my packaging design must be perfectly fitted. Otherwise, if it's too
loose or too cramped, the perfume bottle won't fit.
So my packaging design work didn't start until the third week. To obtain
accurate data, we purchased rulers to get more precise measurements.
In the fourth week, I showed Ms. V some of the products I had purchased,
and regarding the perfume bottles, we finally chose four sizes: 10ml,
30ml, 50ml and 100ml.
So I created these four specific-sized knife templates in the software.
Following Ms. V's suggestion, I selected the layout. Then I began my work.
Since we chose three scents for the perfume, accordingly, I had to create
4 perfume sizes and one essential oil size for each scent.
Below is the final packaging design drawing.
10ml perfume packaging
30ml perfume packaging
30ml and 50ml perfume packaging
50ml perfume packaging
100ml perfume packaging
10ml essential oil packaging
To make the printing process easier, I designed all my plates in A3
size, which could slightly reduce the cost.
During the printing process, we printed a version with a special
textured smooth surface. This was very bad because when we folded it, it
would tear. Eventually, we chose drawing paper.
During the process of designing the brand guide, some minor issues arose.
Due to the disorganized links in our previous brand guide, it was unable
to function properly. However, when I was modifying it at that time, I
didn't notice this problem.
It's very difficult for me to accept that we had to make revisions only to
find out later that this version has problems. Because when we exported
it, the buttons would appear in other colors or there would be situations
where it couldn't be navigated.
But fortunately, there was SHENGXIAO. With her help, she did the layout
and formatting, and I pasted some of our brand images and models on there.
Then we made an interactive version of the brand guide, which prevented
any problems from arising.
I made buttons for each one. This will facilitate navigation and make the
brand guide easy to browse.
At the same time, in each major project, I changed the color of the top
button, which made it easier for the clients to know which part of the
brand guideline they were viewing.
Final submission
Final Presentation
Final Physical Products
Final Brand Guideline
Final Brand Brochure
Final Stickers（Perfume）
Final Card series（test cards and information cards ）
Final Mockups
Final Social Media（Instagram）
Final Packaging
Final Poster
Final 3D model(Packaging)
Final Exhibition Introduction Video
Feedback：
WEEK 1:
Not sure yet whether to set up a stall or not.
The product needs to be made in physical form (packaging, promotional posters, brochures, it needs to be produced).
There are three scents and three sizes for the perfume (there should be a small sample size), and one extra copy should be printed for others to try.
The derivatives and related items need to be redesigned.
WEEK 2:
Ms. Vitayaa approved our overall direction and product planning.
She emphasized that core physical outputs are mandatory, including the main products and promotional materials such as posters and brochures, regardless of whether we use a stall as the final presentation format.
These deliverables reflect the brand’s completeness and execution quality.
We also need to prepare the necessary items in case a stall presentation is required.
WEEK 4:
Ms. Vitiyaa chose the version of the brochure Shengxiao produced. She praised the significant improvement in the design of our brochure and noted the obvious progress it has made.
Regarding the selection of product size, she suggested picking out four out of the five available sizes as the final options, and cautioned against including the 20 ml size.
For the perfume packaging, two directions were discussed:
Option 1: The sticker label and outer packaging box use the same unified design. However, the smallest sample size would require a redesigned layout to better suit its scale.
Option 2: Maintain a consistent visual style between the sticker and outer box, with the option to incorporate ingredient imagery for added storytelling, although this is not mandatory.
Furthermore, although we had considered including fragrance cards as a derivative product, the 0.1 milliliter specification is not recommended to be part of the final product line. This is because some of the card designs do not comply with the rules and thus reduce readability.
WEEK 5:
The design of the stickers has many flaws. The picture of the body wash is not clean. There should be no frame or background. The style is inconsistent and there are color differences and large font spacing.
The text on the sealing stickers must be balanced. The logo is not unified (Ms. Vitiyaa has already changed it).
Packaging: Ms. Vittiya suggested adding pictures, which can enrich our design. Use the fourth version of the picture and layout. For the perfume, only one scent is enough because we already have four different sizes. Information needs to be designed on the soap packaging.
WEEK 6:
This week, we showed Ms. V all the physical items, including the partially finished packaging. She gave me some suggestions, saying that I should scrape off the blue thread on the packaging with a knife, as it would make it look more beautiful.
WEEK 7:
All the modifications have been completed by the end of the sixth week. In the seventh week's class, we brought all the physical products here for packaging and placement. Ms. V expressed her appreciation.
REFLECTIONS
Experience:
During the execution process, I accumulated a great deal of practical experience in software application and visual implementation. This experience made me understand that technology is the means to realize creativity, and mastering tools is to have more options to break through obstacles when creative work encounters a bottleneck.
Research is not a dull process; it is my source of inspiration. Through in-depth exploration of cases and backgrounds, I believe that the work needs to establish a complete logical framework. This has made me more confident in my subsequent creations and enabled me to no longer act blindly.
Absorbing the suggestions from my mentors and peers and conducting iterations was the most valuable experience for me in this project. I learned to let go of "the creator's stubbornness" and approach the creation with a more open mindset, trimming and polishing the work.
Observations:
I have observed that a good design is not achieved by a sudden flash of inspiration, but rather through a rigorous closed loop from the initial proposal to the visual exploration and finally to the final draft. Every stage of the process is documented, which witnesses the transformation of my thinking. This documentation process enables me to clearly see how the idea evolves from being vague to concrete.
Visual elements are not merely aesthetics; they are also language. I have realized that the application of colors, compositions, and symbols must serve the core narrative in order for the work to resonate emotionally with the audience, rather than merely remaining superficial decorations.
During the process of experimenting with different mediums, I discovered that each tool (whether it's digital painting or mixed media) has its own unique narrative power. Choosing the most appropriate tool, rather than the most complex one, is crucial in the creative process.
Findings:
I reflected on my tendency in the early stage of creation to overly focus on personal expression. Finding the balance between developing one's own style and being understood by the audience was the greatest psychological leap for me this time.
Looking back on the process, I realized that there was still room for improvement in the allocation of time between "creative incubation" and "final output". Under the pressure of the deadline, I came to a deeper understanding that project management skills are just as important as design skills.
Looking at the final compilation, I can calmly accept the regrets and shortcomings within it (such as certain details' handling or minor adjustments to the logic). This critical self-examination has made me understand that the end of the work is not a perfect full stop, but rather the starting point for the next improvement.
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