Creative Brand Strategy - PROJECT 3

25/04/2025- 16/05/2025 (week 1 - week 4)
Bachelor of Design (Honours) in Creative Media 
Liang Lina 0347076 
Creative Brand Strategy - Task 3

INSTRUCTIONS

LECTURES
Week 5 


Week 6


Week 7



PROJECT 3: DESIGN BRIEF PROPOSAL
In this project, you will develop a Design Brief for the proposed Brand Campaign.
Start with its contents such as Campaign Name, Communication Goals and Key Message based on theBig Idea.

From there you will develop the Ideation & Design Direction.
The objective is to generate well-founded opportunities that have a good prospect of creating value to the end-market, which matches the brand’s strength and strategy. It is a process that helps you to ask the right questions, get obvious solutions out of your head, discover unexpected innovative areas, create volume/variation of design possibilities.

2A: Ideation
From the Brand Touch Points identified in the Campaign Proposal (1B), continue to research for application references that represent or symbolize your Brand Campaign. Select only the MOST relevant (unique and portrays the subject in every context) touch points to build your Critical Application List, and include a short description for each application. Consider how each touch point would help to elevate or achieve the overall Brand Campaign.

2B: Design Direction
You are to articulate the design direction by developing a set of mood boards or Stylescape, comprised with logo style, visual style, colour palettes, typography, graphic elements, tone of voice/ personality & etc. This will be the proposed look and feel of your Brand Campaign.

2A : Ideation



2B : Design Direction




FEEDBACK:

WEEK5:


WEEK6:



REFLECTION
Experience:


Observations:


Findings:


















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