Creative Brand Strategy - Final Compilation
Bachelor of Design (Honours) in Creative Media
Liang Lina 0347076
Creative Brand Strategy - Final Compilation
INSTRUCTIONS
Final Submission：
1A Case Study：
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1B Campaign Proposal：
2A Ideation：
MIUMIU PROJECT 2: DESIGN BRIEF PROPOSAL，By lina Liang
2B Design Direction：
MIUMIU PROJECT 2B Moodboard，By lina Liang
PROJECT 3: Campaign Branding
1.3.1 A4 POSTER
Fig. 1.1 Final A4 poster
Fig. 1.2 Final Vertical Poster
1.3.3 Multiple square post
Fig. 1.3 Final Multiple Column Attempt
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MOCKUP:
1.3.1 A4 POSTER
1.6 Campaign Email
Fig. 1.8 A4 POSTER MOCKUP
1.3.2 Vertical Poster 1080 x 1920
Fig. 1.9 Vertical Poster 1080 x 1920 MOCKUP
1.3.3 Multiple square post
Fig. 1.10 Multiple square post MOCKUP
1.4 Website
Fig. 1.11 WEBSITE MOCKUP
1.6 Campaign Email
Fig. 1.12 Campaign Email MOCKUP
Final Presentation Slides
Slides link： HERE
SLIDES PDF
Fig. 1.13 Presentation slides
REFLECTION
Experience：
In this "Creative Brand Strategy" course, I was fully involved in the entire process from the planning to the implementation of the brand activities. This experience gave me a more comprehensive understanding of the actual operational logic of "Creative Brand Strategy".
This made me realize that the primary goal of brand design is "effective communication", rather than just visual impact. During the subsequent modification process, I learned to first clarify the priority of the information (such as the event time and participation methods), and then use design language to reinforce it. The advancement of the brand project not only relies on professional skills, but also requires a sense of responsibility and contingency plans - any oversight at any stage could potentially undermine the credibility of the overall strategy.
The process of teamwork also brought a unique experience. When working with Zihui, I was responsible for the initial conception, while he was in charge of the specific implementation. This "complementary model" enabled us to efficiently avoid repetitive work.
Observation：
During the design and optimization process, I noticed that "user perspective" is the core criterion for evaluating the effectiveness of brand activities, but this aspect is often overshadowed by design details.
Mr. Fauzi's multiple feedbacks directly pointed out this essence. These observations made me realize that the design of brand touchpoints must simulate real usage scenarios.
Another notable observation is that the "language logic" of different platforms varies greatly. For example, YouTube videos are more suitable for carrying complete stories (such as the background of an event). At the same time, I discovered that "consistency" is not merely visual repetition. This consistency requires flexible adjustments: the font on the website focuses more on readability, while the font in videos emphasizes dynamism - this indicates that the core of the brand recognition system is "spiritual unity", rather than rigid form.
Findings：
Through this project, I made two groundbreaking discoveries about "creative brand strategy", which go beyond specific design techniques and directly address the underlying logic of brand operation.
The first discovery is: the "penetration power" of brand activities depends on the "compressibility of core information".
The second discovery is: iteration is not "correcting mistakes", but "approaching the true needs". This made me understand that a brand is not the achievement of any single individual, but rather a story that a team, with a shared goal in mind, weaves together using their respective professional skills - whether this story can touch the users depends first and foremost on whether the team believes in it.
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