Minor Project
Liang Lina 0347076
Bachelor of Design (Honours) in Creative Media
Minor Project
INSTRUCTIONS
Week1
In our first lecture, Mr. Mike gave a brief overview of what we could choose
from. We were then asked to form groups of 6-7 members. I decided to work with
Carol (graphic design), Junjie, Shawn (UI/UX), Weelun (digital animation) and
Bj, Zhengkai and all of us to agree on EXPEDIO Project X-Board as our project
collaborators. In the first week, we discussed who should be the leader and
after we decided, it was Junjie who was the organizer.
Week2
During the week, I took a leave of absence due to illness, so my
colleagues did most of the work, researching the project's background,
history, and overall narrative, analyzing Expedio's recent growth plans
and social media presence, and focusing on documenting the company's
mission and direction. During the week, they all contributed to the
research.
Week3
During the week, Mr. Mike scheduled a meeting with our client Expedio to
clarify their needs and provide the necessary project information. Junjie
also prepared a list of questions based on week2's content. Then according
to the Q&A session at the conference, we learned some information and
shared some ideas about the brand with us. We should submit a questionnaire
for the data collection in the next few weeks, we also need to establish the
image of the initial target population, and a series of questions about the
project product. After the point survey, we can determine whether the
product is successfully sold in the market.
This week, we visited the product prototype and took some sample photos. At
the same time, after the target consumer group was affirmed by Mr.mike, we
began to prepare the questionnaire. We prepared many questions and presented
answers. Then we showed it to Mr.Mike and got the corresponding modification
suggestions. After the modification of all the questions, I went back home
that night and filled in all the questions and answers using a Google
questionnaire survey. Some small difficulties encountered were also solved by
Junjie, the team leader, so our questionnaire was released and spread
smoothly. Hope more people can answer our questions and get good data
information.
Week5
This week, we collected at least 80 questionnaire answers, and then we
started to analyze and complete our research goal through this data. Because
we had already made some categories when we set up the questionnaire,
everyone of us analyzed the results of the questionnaire, and everyone was
responsible for some of them. In the end, the personas we set at the
beginning are consistent with the consumption goals after the survey, and we
also have a certain understanding and understanding of the functions
required for future products.
Week6
After the data collection last week, we began to put forward our opinion
based on the data analysis of our questionnaire survey results. In a
discussion with Mr.Mike, he said that we need to shift the focus to
convincing potential customers, especially unfamiliar users, how to attract
potential customers and turn them into real customers. We need to convince
potential customers to use X-Board based on the problem.
Week7
Then we need to show our ideas to customers, for which we have to make slides,
which will allow us to better show our ideas, how we can help X-Board attract
customers, and how we can help X-Board do publicity. Then Carol and I started
to make things related to graphic elements, and Carol was mainly responsible
for graphic elements and color palette. Similar fonts, I mainly look for
reference, web design reference and post reference, and why choose this visual
reference, what aspects of it are worth learning. Then Junjie has helped us
find suitable fonts during this period. Shawn and Junjie were also responsible
for the UI/UX wire-frame design of the site, while Weelun and others started
making slides all the time, making them as polished as possible.
Week8
Independent learning week
Week9
After the speech, we did not go to class in the ninth week, but we still had
to continue to make some marketing strategies for potential customers to buy
X-board or how to attract potential customers. What should we do if we do
not know this brand or passers-by, please come back and read our
advertisements? How do we attract potential customers? Where should we go to
promote and advertise, and we also need to complete the customer journey
map.
Week10
This week, we have made plans for a big post and email post. Among them, we
need to do several things for a post, brand and product, including how to do
web design and animation. As well as a refined customer journey map for our
Miro board. In addition, when we showed it to Mr.Mike, he asked us why
people clicked on our ads, why they read our posts, and what makes our posts
attractive. It's something we need to think about, and it's something we
need to think about, how we're going to get people to click on our big post.
Then we can attract more potential customers.
Week11
This week, Junjie said that we need to add six Instagram posts. Our products
are mainly for home office, small office and education workers, so we can
post some posts on office environment color matching, color suggestions and
how to solve the ghost in ig, so as to attract the attention of potential
customers. We were able to launch our brand promotion and product
advertising, and then Carol and I got some images from pinterest to use as
reference, and we built a board in Miro to make our posts clearer.
Week12
This week, Carol and I have been preparing for a big post. Because there are a
large number of posts, and we hope to unify the style, we have looked for a
lot of reference pictures on pinterest and Xhs, so that we can get into the
state of ig post faster. We have found some references and decided on the
general style. The main is simple and highlights the main point. And then
Carol and I each started making posters. It made me realize what a team can
do, the benefits of having peers, where we can consult with each other,
discuss our styles, and then work together on a tremendous amount of work.
In the 13th week, Carol and I began to prepare for an email post, which was
still relatively new to me. I had been mainly involved with social media
platforms such as ig and tiktok before, so I spent more time in understanding
email posts and searched for many references on pinterest. In addition, part
of ig's post was used on the post of the email, which made people feel more
unified. Carol modified two emails, and then I made two emails. Finally,
Junjie helped us unify the painting style and modified it to be more perfect.
There were a few surprises that caught us off guard, but with the efforts of
Carol and Junjie, we were able to solve the problem.
Week14
Because we need to make a final speech for the client, we need to finish all
our posts in the last week, including ig, email, website, animation, etc.
Weelun did the animation, Junjie and Shawn did the small program design. And
Carol and I did the ig and email post. At the same time, Junjie played his
role as the team leader! They are helping us to modify the details of ig and
email, making sure that the whole promotional video, mini program and all
posts are in a consistent style. Meanwhile, everyone is revising the slides,
hoping to do things well in the final speech. This makes me feel the
strength of the team. The so-called strength in numbers, our team members
are working very hard to complete the task, and hope to do better.
Consultation Feedback
EXPEDIO G7 FINAL SUBMISSION IMPORTANT LINK
Final Presentation Slide:
G7 Final Presentation Slide
Project Proposal Presentation Slide:
G7 Proposal Presentation Slide
Mobile site Prototype:
Prototype Link
Subscription emails letter:
Newsletter Design
Promotional Video Teaser Animation:
Animation Videos
Project Tracking Document:
Document G7 EXPEDIO
Group’s Google Drive (final files & drafts):
ALL Documents
Final Social Media Posts:
Posts and Videos
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