Brand Corporate Identity - Final Compilation & Reflection
Bachelor of Design (Honours) in Creative Media
Liang Lina 0347076
Brand Corporate Identity - Final Compilation & Reflection
INSTRUCTIONS
<iframe
src="https://drive.google.com/file/d/1KEVl8ODTBIzmLcE-TAV0595ACZUgUGrW/preview"
width="640" height="480" allow="autoplay"></iframe>
Task 1: Breaking Brand
Week 1 - Week 3 (27.09.2024 - 14.10.2024)
Fig. 1.1 breaking Breaking - PDF
Fig. 1.2 breaking Breaking Slides - PDF
Task 2: Logo Research & Anaylsis
Week 1 - Week 6(27.09.2024- 28.10.2024)
Task 2(A) Logo Research & Anaylsis
Fig. 2.1 Logo analysis - PDF
Task 2(B) Logo Design
Fig. 2.2 Logo Design - PDF
Fig. 2.3 Blooming love Logo Design - GIF
Task 3: BRAND IDENTUTY
Week 6 - Week 10 (28.10.2024 - 18.11.2024)
Fig. 3.1 Brand Prodiling Slides - PDF
Fig. 3.2 Brand mockup - PDF
Task 4: BRAND GUIDELINE
Week 10 - Week 13 （18.11.2024- 19.12.2024）
Interactive online link:
here
Fig. 4.1 Blooming LOVE brand guideline - abode online publishing(interactive)
Fig. 4.1 Blooming LOVE brand guideline - PDF (interactive)
REFLECTION
Experience：
Before this class, I didn't know what it was, I thought it was another part of learning. But when I finished this course, I think back to this course, I feel that it attaches great importance to the creativity of the brand, and we must open our imagination, so that we can get different ideas from others. I independently and freely created a brand and a brand guide, which was really rewarding for me and gave me a different understanding of the whole process.
Observations：
I observed in this module that the style of different brands is not the same, my flowers are changeable, bread is warm and inviting, accessories can be fashionable, and so on. And the content of each brand should be consistent, the logo should be consistent, and the style should be consistent, which is the first impression of your brand. Everything in a brand should be consistent. It sounds simple, but the content has been revised countless times behind the scenes by the designers.
Findings：
This module helped me learn a lot of core knowledge about brand building, including brand design, Logo creation, brand content planning and brand guide formulation. During the process of designing the Logo, I deeply learned that the details needed to design the logo were far more than I expected. This module meant a lot to me. It expanded my understanding of the importance of visual elements in communicating the essence and identity of a brand. Through this learning process, I realized that the responsibility of a designer is not only to create a brand image with cohesion and memory points, but also to lay the foundation for the consistency and strength of the brand on multiple platforms. At the same time, designers are also tasked with communicating the story and vision of the brand in a visual way. This comprehensive understanding makes me more deeply understand the value and challenges of design work.
Comments
Post a Comment