29.02.2024 - 07.03.2024 / Week 4 - Week 5
Liang Lina / 0347076 / Bachelor of Design(Honours) in Creative Meida
Design Principles
Task 2 Visual Analysis
INSTRUCTIONS
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Task 2 brief
In task1 we chose a theme from UNSDG and selected the poster that best fits
the theme out of several posters. Now in task 2, I will be looking at posters, describing and analysing related
design works and exploring the meaning of design.
Final Poster:
Fig 1.1 Final Poster（22.02.2024-Week 3）
Title of work：Encroach on Culture
author：Yu-Ci Ye
vintages：2019
OBSERVATION：
This 《Encroach on Culture》 poster by Yu-Ci Ye depicts the whaling
culture of Japan, and my favourite part is the poster with the
chopsticks, which gives me a very cruel feeling.
This design work uses a style that is on the symbolic side, in the
drawing you can see a pair of red chopsticks holding a whale made up of
sketches, the whale is dripping blood, the projection on the ground
looks like a cutlery and the whale is being held up from the cutlery as
there is also a puddle of blood in the centre of the projection, in my
opinion.
Analysis:
The design is contrasting, especially in the use of colours, he
uses very few colours to depict the cruelty, the chopsticks, the blood and
the word in the upper right hand corner are in red, the whole background is
in black, the whale and the plate are in white; he uses a pair of
chopsticks, the chopsticks give the impression that they are moving(Movement) and they are only half a pair of chopsticks but they are holding the
whale, which is dripping blood, which is shown as a downward movement onto
the plate. The blood is dripping, and the blood is dripping down onto the
plate. At the same time, he uses the white whale to emphasise the
innocence of the sea creatures, and the whale is his subject matter, the
whole picture presents a kind of harmony and unity. It also implies
that people's behaviour is destructive to the whale and to the marine
life, and it attracts people's attention in the first place, focusing on
the whale.
Interpretation:
This is a design submitted to the RED DOT DESIGN AWARD in 2019, and I find
that this illustration's symbol-biased style reflects a style of Minimalism
(Fig.1.2 and Fig.1.3), which arose in the 1960s and is one of the major
genres of 20th century modern art. I think this style is very suitable for
this kind of theme, and I think to express cruelty, sometimes it doesn't
need to be expressed in a complicated way, just the fact of cruelty needs to
be laid out very directly.This Minimalism style poster not only makes people
look straight at the cruelty of Japan's whaling culture, but also brings
this style to the forefront.
Note: Quote from the author (GEGEXUEJIE) of the answer to the question
Specific references are from the
book by Georgina Baidolino: Saper vedere i movimenti artistici
FEEDBACK
Week4: This week I went ahead and wrote what I
thought was blog task 2 and didn't put it off until 6pm to show it to
my teacher, but my teacher said that I hadn't put the other two design
pieces up and that I had put OBSERVATION, ANALYSIS and INTERPRETATION
together, which caused my blog to look a bit confusing, heeding my
teacher's instructions I split this up into three paragraphs and
uploaded the other two design pieces.
Week5: In week 5 I think I'm getting into the swing
of things, my blog and I have a clear idea of the design principles,
at the very least I haven't made too many mistakes, and have gone
ahead and finished my blog, and my analyses, with very little to add.
Self-reflection
I did improve my speed in task2 by getting my blogt task2 done ahead of
time and didn't have to wait until 6pm again to show my blog to the
teacher, I went up to the queue and waited for it in less than 4pm but I
was in too much of a hurry which made my blogt task2 look a bit messy,
this was caused by my carelessness as the teacher had already emphasised
this to us last week but I didn't listen to it fully, this is my problem
and I will continue to rectify it.
Sources of inspiration
Regarding this this task2, there wasn't really a lot of sources of
inspiration, the two weeks were mostly spent analysing the poster I ended up
choosing and other works of the author of the poster I chose, but I had to
find the actual author which was a very difficult thing to do, at the very
least for me, so I ended up going to some design competitions to find some
works. Then I had to do some analyses, where I first searched directly for
art genres and got a simple list from Knowledge, then I found a book that
describes the genres, works from 2016, that describes the art genres in a
very detailed way, which allowed me to write my analyses proceeding in a
more fluent way.
Note:
Quote from the author (GEGEXUEJIE) of the answer to the question
Specific references are from the book by Georgina Baidolino: Saper vedere i
movimenti artistici
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